Start with the customer relationship
In a Merchant of Record model, the customer buys from the MoR rather than directly from the creator. In Una Launch’s intended model, the creator supplies supported products to Una Launch under an agreement.
COMMERCE EXPLAINED
What does Merchant of Record mean?
A practical introduction to who sells to the customer, where the creator fits and why a clear commercial agreement matters.
More than a payment button
A gateway processes payments. A MoR also owns the reseller order and its customer-facing commercial relationship. The exact responsibilities, taxes and service scope depend on the agreement and supported market.
What to look for
Ask who appears on the order, how fees and refunds are calculated, what products and countries are supported, and how supplier compensation becomes eligible for payout. Clear records matter more than broad promises.
Where Una Launch is today
Our catalog, pricing, discount and reporting workflows are available in sandbox. Paymid staging checkout is under verification. Production payments, tax automation and live payouts are not enabled.